KANIKA's CV
KANIKA
Marketing & Client Servicing Professional
Profile summary
Marketing and Client Servicing Professional with 2 years of experience across 2 organizations, specializing in client account management, brand partnerships, and social media strategy. Managed end-to-end campaign execution, coordinated cross-functional teams, and built partnerships with media platforms and trade shows. Committed to delivering structured marketing solutions and maintaining client relationships across international markets.
Career highlights
Client Account Management: Managed end-to-end campaign execution for multiple clients, translating requirements into briefs, coordinating internal teams, and tracking progress against timelines and budgets.
Brand Partnerships and Outreach: Built partnerships with trade shows and media platforms, and engaged senior technology executives and decision-makers during outreach initiatives.
Social Media and Channel Growth: Managed social media presence and grew multiple YouTube channels using search engine optimization, content planning, and ongoing performance optimization.
Key skills
Professional experience
Managed client servicing, brand partnerships, and marketing campaigns from planning through delivery, serving as the key point of contact across the account lifecycle. Coordinated internal teams, media partners, influencers, journalists, and production teams, translating client requirements into clear briefs, priorities, and timelines.
- Led Saudi Arabia roundtable outreach, engaging 100+ senior technology executives and decision-makers.
- Managed end-to-end campaign execution for clients including GROHE, ANAX Developments, Hisense, Tickmill, and Exotel.
- Built partnerships with trade shows, exhibitions, media platforms, and industry events.
- Managed Lana Publishing social media presence, event coverage, executive podcasts, and leadership interviews.
Directed marketing operations encompassing social media, content production, event execution, and lead generation initiatives spanning India, the United Arab Emirates, and the Kingdom of Saudi Arabia. Handled B2B lead generation campaigns alongside media outreach for brands based in the Middle East. Authored campaign briefs, client updates, and performance reports while monitoring shifting audience trends.
- Executed end-to-end event planning by coordinating production schedules, on-ground logistics, and stakeholder requirements.
- Expanded two separate YouTube channels through targeted SEO strategies, ongoing performance optimization, and content planning.
- Collaborated alongside influencers boasting over one million followers to support audience growth and content planning.
Education
- Mumbai, India
- Mumbai, India